The Ultimate Guide to Maximising Your Trade Show ROI
Trade shows can be a significant investment. But while exhibitors tend to fixate on show costs, the priority should be a return on that investment. With maximizing booth ROI, the event can reach its potential.
As trade show veterans at Captivate, we've fine-tuned the art and science of extracting the most significant possible value from these events.
“It’s about going beyond basic lead count metrics. You need a holistic view of trade show ROI centred on sales impact,” says Neil, Founder of Captivate.
Follow these proven tips to maximize your next trade show ROI:
Set ROI-Focused Goals and Metrics
Captivate advises setting specific, measurable targets around leads, pipeline growth, and sales. Clarity around ROI drives better results. During planning, we help clients define success from a revenue standpoint.
Contain Costs with a Lean, Metrics-Driven Approach
Our team identifies unnecessary spending that can be cut to optimise the budget. Maximum ROI comes from an efficient presence. We trim any elements that don’t directly impact revenue goals.
Emphasize Lead Quality Over Quantity
We coach shifting focus to attracting and capturing high-potential prospects that merit investment. Not all leads are equal when it comes to potential value. Our booth experiences focus on engaging decision-makers.
Refine Your Qualifying and Nurturing Process
Captivate works to improve post-show follow-up so more captured leads convert to sales. We segment leads based on potential and then deploy targeted nurture campaigns to turn interest into revenue.
Track Lead-to-Revenue Attribution
We track sales driven by show leads so you understand the revenue impact. This illuminates the actual sales value being driven by trade show efforts.
As Captivate Founder, Stephen, says, "Every investment in the trade show must tie back incrementally to the revenue generated. By taking an ROI mindset, you get a far greater return from the experience.”
To learn more about maximising your next show’s ROI, contact Captivate. Our strategic approach consistently delivers a high return for clients.
